Head of Marketing
About the Company
Fast-growing healthcare technology (HealthTech) startup
Industry
Hospital & Health Care
Type
Privately Held
About the Role
The Company is in search of a strategic and results-driven Head of Marketing to lead and execute its marketing initiatives, with a strong focus on driving measurable growth. The successful candidate will be responsible for overseeing a team and building a data-driven marketing plan that aligns with company goals. Key responsibilities include digital marketing and paid advertising implementation, website and email optimization, content strategy, and analytics. The role demands a leader who can create synergy between marketing spend, ROAS, and cost-per-acquisition assumptions, and the company's growth targets. The Head of Marketing will also be expected to collaborate cross-functionally, provide clear communication to leadership, and ensure the team is aligned with company objectives. Applicants for the Head of Marketing position at the company should have a Bachelor's degree in marketing, communications, or a related field, with at least 5 years' experience in digital marketing, particularly in B2C. The role requires a proven track record in developing and executing work plans with measurable outcomes, strong leadership experience, and expertise in tools like Google Analytics, ad platforms, and email platforms. The ideal candidate will have a data-driven mindset, exceptional analytical skills, and experience with A/B testing. Preferred skills include hands-on experience with Meta and Google ad-buying, familiarity with marketing automation and CRM platforms, advanced knowledge of SEO and CRO strategies, and experience with eCommerce platforms.
Travel Percent
Less than 10%
Functions
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